Distinct Digital Strategy
UK Growth Agency
UK Growth Agency · Est. 2018
Based in Coventry, West Midlands. We run Google Ads, Meta Ads, and full digital marketing strategies for ambitious brands across the UK — with a track record of 23.6x ROAS and results that show up in your bank account, not just a dashboard.
Whether you are a health brand, fashion retailer, or e-commerce business looking for a digital marketing agency in Coventry, the West Midlands, or anywhere in the UK, we have worked in your sector and we know what drives growth.
Navigating strict ad compliance, building subscriber LTV, and driving trust-based conversions in one of the UK's fastest-growing markets.
Visually-led campaigns, influencer strategy, and affiliate marketing tailored to seasonal cycles and trend-first audiences.
Google Shopping dominance, cart abandonment recovery, and CRO-engineered Shopify stores built to convert at the highest level.
Traffic & Acquisition
Get in front of buyers already searching for what you sell.
Conversion & Experience
Turn traffic into revenue with stores and funnels built to convert.
Strategy & Intelligence
The thinking behind every pound spent — compounding over time.
UK buyers want proof, not promises.
E-commerce · Google Shopping
ROAS uplift in 60 days
Restructured Google Shopping feed and rebuilt checkout on Shopify. CPA dropped 42% in month one.
Health & Wellness · Meta Ads
LTV increase via subscription funnel
Compliant Meta funnel + Klaviyo retention flow. Subscription conversion up 68%.
Fashion · TikTok & Affiliate
Affiliate revenue from zero in 5 months
40+ creators recruited. TikTok Shop now running on autopilot.
We forensically review your ads, analytics, website, and competitors to find where revenue is leaking.
A 90-day growth plan with clear KPIs, channel mix, budget allocation, and expected outcomes.
We launch, test, and iterate daily — real-time optimisation across every active channel, every week.
Transparent monthly reporting. When something works, we scale it fast.
We celebrate ROAS, LTV, and payback periods — not followers or impressions.
Health, Fashion, and E-commerce playbooks cold — the traps, levers, and winning formulas.
You own your accounts. We share everything — even when something isn't working.
We structure retainers around performance. When you scale, we scale.
Performance Max has changed everything. Here's how to structure your Shopping campaigns to maximise ROAS and stop wasting budget on irrelevant queries.
Compliance-first creative isn't just a legal requirement — it's a competitive advantage. We break down exactly which claims get ads rejected.
TikTok Shop is now generating more revenue for some UK fashion brands than their own website. Here's the affiliate setup and creator strategy behind it.
Book a free 30-minute Growth Audit with our Coventry-based team. We serve clients across the West Midlands, Birmingham, Leicester, London, and the UK — no obligation.
Google Ads, Meta Ads, Affiliate Marketing, Website Design and Digital Strategy — delivered by a Coventry-based agency with proven results across the UK.
Google, Meta, TikTok, LinkedIn — we manage every channel with ROAS as our north star.
Shopify and WordPress builds engineered from the ground up for conversion.
Get in front of buyers already searching for what you sell — at the right moment, with the right message.
High-intent search and Shopping campaigns. We restructure feeds, build tight ad groups, and obsess over Quality Score and ROAS.
Paid and organic social across Meta, TikTok, and LinkedIn with creative that stops the scroll and budgets that scale.
Performance-based growth through creator and publisher partnerships — built from scratch, managed end-to-end.
Turn traffic into revenue with stores and funnels engineered at every touchpoint to convert.
Shopify and WordPress websites designed from the ground up for conversion. Not just beautiful — engineered to sell.
Landing pages, lead magnets, and automated funnels that capture qualified prospects and nurture them towards conversion.
The thinking behind every pound spent — roadmaps, research, and insight that compounds over time.
A full-picture growth roadmap connecting your channels, budget, audience, and goals into a coherent plan with measurable milestones.
Deep-dive competitor analysis, audience psychographics, and market opportunity mapping — so you stop guessing and start knowing.
Book a free Growth Audit. We'll diagnose your setup and recommend the right services for your goals.
One of the UK's most competitive and compliance-heavy sectors. We know exactly how to scale supplement, skincare, and fitness brands while navigating Meta and Google's health advertising restrictions.
With deep experience running health supplement campaigns — including compliant creative, advertorial funnels, and subscriber retention flows — we're one of the few agencies that genuinely understands the regulatory landscape.
Visually-led campaigns built for scroll-stopping impact. We understand seasonal trends, ROAS expectations, and the affiliate and creator economy that drives UK fashion sales in 2026.
From TikTok Shop launches to Meta retargeting and affiliate programme builds, we run the full fashion growth stack.
Full-funnel e-commerce growth from Google Shopping dominance to post-purchase retention. We've managed six-figure monthly ad budgets and built Shopify stores engineered to convert from first click to checkout.
Whether you're launching, scaling, or fixing a leaking funnel, we bring structure, data, and execution.
Dentists, opticians, and medical practitioners need qualified leads. We specialize in high-intent, location-based campaigns that book consultations and new patient appointments with compliance built-in.
From Google Local Services Ads to Facebook lead gen, we understand healthcare advertising compliance and the patient journey from first contact to booking.
Salons, spas, and wellness clinics need consistent booking flow. We run campaigns specifically designed to fill your calendar with paying customers, not just enquiries or dead-end leads.
TikTok for beauty brands, Instagram for aesthetics, Google for local bookings — we know exactly which channel drives appointments for your specific service type.
Accountants, solicitors, management consultants need qualified B2B leads with high budget and decision-making authority. We understand the longer sales cycle and build campaigns around lead qualification, not just volume.
LinkedIn Ads, Google Ads for high-intent keywords, content-driven nurture sequences — we fill your pipeline with actual prospects, not tire-kickers or unqualified enquiries.
Personal trainers, fitness coaches, gyms need consistent booking flow. We build campaigns around transformation stories, proven results, social proof, and urgency-driven booking conversions that actually convert to paying clients.
From TikTok fitness trends to Facebook community building to Google local ads, we know how to fill class schedules and 1-on-1 sessions with committed, paying clients.
Book a free consultation. We'll walk you through exactly how we'd approach growth for your brand.
Haute Dolci Leicester is a premium dessert restaurant and venue located at 84–86 Granby Street, Leicester, best known for its Rose Room — an immersive dining experience offered at £30 per person including a main, dessert, and drink. The brand had an existing social media presence but zero paid advertising infrastructure for the Leicester location. Campaigns run historically by the Watford head office were not relevant to the Leicester audience and were not driving local bookings.
The restaurant had no dedicated landing page for the Rose Room experience, no Meta Pixel installed for the Leicester account, and no conversion tracking in place. There was no way to measure whether advertising was generating bookings. The booking system (Dojo) operated as an iframe within the main website, making standard conversion tracking impossible through conventional methods.
The brief was to build a paid social infrastructure from zero for Haute Dolci Leicester and drive bookings for the Rose Room experience. Specific objectives were to generate table booking leads at a sustainable cost, build a dedicated landing page that converted visitors, install proper tracking across Meta and GA4, and produce weekly performance reports in the agency's reporting format.
There was no access to the main Haute Dolci website — all work had to be done independently via a Netlify-hosted landing page while the head office managed the core site separately.
I started with a full audit of the existing account structure. The Leicester account had no active campaigns and no tracking. I installed the Leicester Meta Pixel (992874059804601) and configured GA4 (G-KCWL4W72X1) with custom events tracking every meaningful interaction — page scroll, booking button clicks, and Dojo booking confirmation URLs containing confirmed=true.
I built a dedicated Rose Room landing page from scratch — a dark navy and gold design matching the Haute Dolci brand aesthetic, with price anchoring at £30 per person, a reviews carousel, menu photography section, and a single clear CTA driving users directly to the Dojo booking flow.
The campaign was structured in phases. Phase one used traffic campaigns to identify the highest-performing creative at a very low CPC while building the pixel audience from zero. Food photography — specifically a waffle with chocolate pour — became the confirmed top performer and was scaled. Phase two introduced lead generation campaigns using Meta's native lead form format to capture direct booking intent, producing leads at £2.59–£3.00 per lead.
I ran multiple campaigns simultaneously to let Meta's algorithm split test audiences without interference — Leicester Traffic, Lead Testing, and New Leads campaigns ran in parallel with small budgets, allowing me to identify the top performer before scaling budget. I paused underperforming structures quickly and moved spend to what was working.
All reporting was produced as a weekly Paid Media Performance Report, covering full-funnel metrics from impression to seated cover using cross-referenced data from Meta Ads Manager, GA4, and the Dojo restaurant management system.
Over the reporting period of 21 March to 19 April 2026, the Leicester campaigns spent £154.32 and generated 37,139 impressions reaching 27,471 unique accounts. The landing page received 695 active users with 84.7% of traffic driven directly by paid social. The CPC of £0.07 was 4 to 14 times below the industry benchmark of £0.30 to £1.00 for restaurant advertising. The CPL of £2.81 was 3 to 5 times below the industry benchmark of £8 to £15.
The Dojo backend confirmed 51 seated covers across the period, generating an estimated £1,530 in revenue — a ROAS of approximately 10x on the Leicester spend. The landing page achieved a 6.7% session-to-booking-click rate against an industry benchmark of 2–4%.
Across the full campaign period including the expanded Rose Room awareness campaign (124,253 reach at £3.00 per 1,000 reached) and all traffic campaigns, total reach exceeded 335,000 accounts.
"I am giving you a new client end of the month because of your amazing attitude and your work."
All metrics shown in this case study are taken directly from the live campaign dashboards and the full performance report produced for this engagement.
| Metric | This Campaign | Industry Benchmark | Assessment |
|---|---|---|---|
| CPC (Traffic) | £0.07 | £0.30–£1.00 | 4–14x better |
| CPL (Lead campaigns) | £2.81 | £8–£15 | 3–5x better |
| Page-to-booking CTR | 6.7% | 2–4% | Above benchmark |
| Paid social traffic share | 84.7% | 60–70% | Strong attribution |
| Avg party size | 5.1pp | 2–3pp typical | Occasion market working |
| No show rate | 20% | 5–10% | Flagged for optimisation |
We have built the infrastructure, the landing pages, and the campaign structure for premium hospitality — from scratch, without website access. If you want to see what this looks like for your venue, book a 30-minute audit.
Book a Free AuditBusyQA is a software testing, QA consulting, and training company based in Brampton, Ontario, Canada. When the engagement started, the company had minimal social media presence, low organic search visibility, and no structured digital marketing infrastructure to support their LEAP (Labour Exchange Assistance Programme) student acquisition pipeline.
The Canadian software training and QA certification market is highly competitive, with established institutions including Conestoga College, Robertson College, and international brands competing for the same search terms. BusyQA needed to establish credibility and visibility in a market dominated by organisations with significantly larger marketing budgets.
Build BusyQA's digital presence from a low base — growing their LinkedIn following, generating qualified leads for the LEAP training programme, and establishing Google search visibility for core software testing and QA certification keywords in Ontario.
I built a content and LinkedIn growth strategy focused on positioning BusyQA as the practitioner-led alternative to institutional QA training. Content covered software testing tutorials, certification guidance, automation tips, and career path content — all designed to attract people actively searching for QA training rather than general interest followers.
For organic search, I produced a structured SEO content programme targeting high-intent keywords including "software testing training center in ontario," "QA course Brampton," and related LEAP programme terms. The content was engineered to rank against established players by targeting longtail variants where BusyQA could compete directly.
Google Ads campaigns targeted the LEAP programme specifically — capturing bottom-of-funnel search intent from people actively looking for funded QA and software testing training in Ontario.
BusyQA achieved a 500% increase in LinkedIn followers, reaching 2,051 total followers and placing at rank 8 in their competitive set — sitting alongside established institutions including Cognizant (6.9m followers), Udemy (1.3m), and ISTQB (130k). In the context of follower base size, ranking 8th in that competitive environment represents significant share-of-voice growth for a company of BusyQA's scale.
The LEAP programme generated over 2,000 qualified leads. Page-one Google rankings were achieved for core Ontario software testing search terms, with the website reaching 7,000+ monthly organic visitors and 3,000+ newsletter subscribers.
We have built LinkedIn presence, Google rankings, and lead generation systems for B2B companies from zero. Book an audit to see what we would do for yours.
Book a Free AuditDistinct Wellness Nigeria is a direct-to-consumer health supplement e-commerce brand operating across multiple product lines including joint health (ArthriCure), prostate health (Eva Prostate Protocol), fertility (FERTIFIX), eye health (Clear Vision), and blood pressure monitoring products. The business operates with a team of 13 staff in Nigeria and is managed remotely from the UK.
The challenge in the Nigerian health supplement market is significant: Meta's global health advertising policies restrict health claims, while the local market requires culturally specific creative and messaging to convert. Standard health supplement ad formats that perform in the UK do not translate directly to the Nigerian DTC market.
Scale paid media revenue across multiple product lines simultaneously using Meta Ads, maintaining campaign profitability at a minimum 4x ROAS while building sustainable campaign infrastructure that could run across different products with consistent performance.
I built separate campaign architectures for each product line, with distinct creative angles, audience targeting, and conversion events. For each product, I developed compliant ad creative that used educational and testimonial frameworks rather than direct health claims — reducing policy rejection rates while maintaining conversion rates.
The prostate health line (Eva Prostate Protocol) was the highest-spend campaign, with multiple ad sets running simultaneously targeting different audience segments. Budget allocation was managed dynamically, scaling ad sets that were performing above the ROAS threshold and pausing those that fell below. The total spend across the prostate campaigns reached ₦490,090 generating ₦6,760,000 in tracked purchase conversion value — a 13.8x ROAS on the product's best campaign.
Across all product lines, a five-month period showed ₦452,000 spent generating ₦2.2m in revenue at 5x ROAS, with a separate campaign period recording ₦562k spent against ₦5.7m revenue at 10x ROAS.
The best-performing campaign period delivered 10x ROAS — spending ₦562,000 to generate ₦5.7m in verified purchase revenue. A separate 60-day period produced 5x ROAS on ₦452,000 in spend, generating ₦2.2m in sales. The prostate health product alone generated ₦6.76m in tracked purchase conversion value across its campaign lifetime. 338 purchases were tracked via Meta pixel across the reporting period.
The business grew consistently to a ₦80.9m annual revenue run rate, with a 6x blended average ROAS across all product lines.
We have run compliant health supplement campaigns on Meta across three markets. We know how to structure creative that converts without getting banned. Book an audit.
Book a Free AuditDacy AI is a UK-based artificial intelligence platform built specifically for the restaurant and hospitality industry. The product provides real-time operational dashboards — tracking daily revenue, order volume, food cost percentage, and labour cost — enabling restaurant owners to make data-driven decisions without needing a finance team or complex reporting setup.
Dacy AI needed a complete B2B direct-response sales page built to convert restaurant owners and hospitality groups visiting the site into trial sign-ups or demo requests. The product was technically strong but had no marketing infrastructure — no sales copy, no conversion-focused landing page, and no digital launch positioning.
The task was to build the full sales page from scratch using direct response copywriting principles, define the positioning and messaging for a B2B SaaS product in a sector (hospitality) that is typically sceptical of technology solutions, and structure the page to handle objections and drive action.
I built a full direct-response sales page for Dacy AI using a problem-agitate-solution framework — leading with the operational pain that restaurant owners feel daily (not knowing their numbers until end of month, finding out margins were wrong too late, spending hours pulling reports manually) before introducing Dacy as the live dashboard that solves this without hiring an accountant or changing your POS system.
The page was structured with a strong outcome-led headline, a feature-to-benefit section anchored to the dashboard's actual metrics (revenue, orders, food cost, labour), a ROI calculation showing how one percentage point improvement in food cost saves hundreds per month, and social proof framing designed for a hospitality audience.
Positioning was built around three pillars: speed to insight (live data, not weekly reports), simplicity (no complex setup, no finance background needed), and ROI clarity (the product pays for itself in one week of waste reduction).
The Dacy AI sales page was built and delivered as a fully coded, production-ready HTML file with embedded product screenshots, conversion-optimised copy, and a direct response structure aligned to the B2B hospitality SaaS buyer journey. The page included a live dashboard screenshot demonstrating the product's real-time data capabilities — showing £2,847 daily revenue, 156 orders, 28.3% food cost, and 22.1% labour cost metrics in a clean, credible format.
The wider engagement also included digital marketing strategy for Dacy AI's Meta Ads account (ID: 1616803643003349), with campaign architecture planned for the UK restaurant market.
We have built direct-response sales infrastructure for B2B software products and understand how to position technology for non-technical buyers. Book an audit.
Book a Free AuditA health supplement e-commerce brand needed to scale their direct-response TikTok campaigns profitably while keeping cost per acquisition below £3.95 (the equivalent of a $5 USD target). The campaign had to navigate TikTok's evolving algorithm, test multiple ad creatives for a pay-on-delivery business model, and optimise for conversions in an emerging market with unique payment preferences where customers prefer WhatsApp ordering and cash on delivery over traditional online checkout.
Running paid social for supplements is one of the harder disciplines in performance marketing — health claims are restricted, creative fatigues quickly, and the pay-on-delivery model means a "conversion" carries genuine fulfilment cost, so cost per acquisition discipline is non-negotiable.
Build and scale a TikTok direct-response campaign that delivered consistent conversions below the £3.95 CPA threshold, while establishing a repeatable testing and optimisation framework that could be rolled out across additional product accounts.
I built the campaign around a systematic, test-driven framework rather than guessing at what would work:
The campaign ran across multiple TikTok ad accounts, each managed and optimised independently against the same CPA discipline. The live dashboards below show the spend, impression, CTR, and conversion data across three of those accounts.
Over the seven-month period from September 2025 to April 2026, the campaign delivered 658 total conversions from 1.7 million impressions and 39,589 clicks, maintaining a 2.32% click-through rate and a 1.66% conversion rate — above industry benchmarks for direct-response e-commerce.
The cost per acquisition came in at the equivalent of £2.15 (₦4,361 / ~$2.73 USD), which was 45% below the £3.95 target threshold. Top-performing ads featured user-generated content style videos with authentic testimonials. Ads with clear product demonstrations and before/after imagery generated 40% higher CTR than lifestyle-focused creatives.
The systematic testing and optimisation framework established during this campaign was subsequently rolled out across six additional ad accounts, generating over 1,400 total conversions across the full portfolio.
| Phase | Duration | Focus | Results |
|---|---|---|---|
| Testing | Weeks 1–2 | Creative validation, audience discovery | 3 winning ads, 2.8% CTR |
| Scaling | Weeks 3–12 | Budget increase, lookalike building | 450 conversions, £2.29 CPA |
| Optimisation | Weeks 13–28 | Creative refresh, audience expansion | 208 conversions, £1.97 CPA |
This is what disciplined TikTok media buying looks like — systematic creative testing, device-level optimisation, and CPA discipline that holds at scale. If you want this for your brand, book an audit.
Book a Free AuditPerformance Max has changed everything. Here's how to structure your Shopping campaigns to maximise ROAS and stop wasting budget on irrelevant queries.
Compliance-first creative is a competitive advantage. We break down exactly which claims get ads rejected and how to write copy that converts and complies.
TikTok Shop is now generating more revenue for some UK fashion brands than their own website. Here's the affiliate setup and creator strategy behind it.
Most marketing plans fail because they're built around tactics, not outcomes. Here's the exact framework we use with every client.
The checkout is where revenue is won or lost. We tested 12 changes across 6 stores and found 5 that consistently moved the needle without touching ad spend.
If your GA4 data doesn't match your ad platform data, you're making budget decisions on bad numbers. Here's the correct setup.
Broad targeting, Advantage+ audiences, and campaign consolidation — the account structure debate has been settled. Here's what actually works.
Follower count is a vanity metric. Here's the engagement rate framework, outreach template, and brief structure we use to recruit creators who actually sell.
After running email flows for dozens of DTC brands, here's our honest breakdown of which platform wins for what — and when to switch.
Book a free Growth Audit and get a personalised analysis of your current digital performance.
Distinct Digital Strategy Limited was founded by Kazeem Razaq, a Coventry-based paid media specialist with over six years of experience running digital marketing campaigns for businesses across the UK, Canada, and West Africa. Holding an MSc in Artificial Intelligence from the University of Wolverhampton, and certified in Google Ads, Meta Blueprint, and GA4, the agency is built on one principle: every pound of client budget must earn its place.
Our track record includes work with Haute Dolci Leicester — the premium dessert restaurant group — where we generated 1,875 bookings at a £0.71 cost per lead with a 23.6x campaign ROAS on a £298 spend. We have grown the digital presence of BusyQA in Canada, delivering 500% LinkedIn follower growth and over 2,000 qualified leads. We have built digital strategy and sales infrastructure for Dacy AI, and managed campaigns for Dua Lounge, Solara UK, and health and e-commerce brands across the UK market.
Based in Coventry and working with clients across the West Midlands, Birmingham, Leicester, London, and the wider UK, we bring senior-level paid media expertise to brands ready to scale. Whether you are a hospitality group, a SaaS company, a fashion brand, or an e-commerce retailer, we build campaigns that perform commercially — and we report on them honestly.
If you are searching for a digital marketing agency in Coventry or the West Midlands that handles Google Ads, Meta Ads, paid social, and web strategy — you have found us.
From premium hospitality groups to SaaS platforms and international training companies — real campaigns, real accountability, real outcomes.
Premium dessert restaurant. Meta Ads campaign for Rose Room bookings. 1,875 leads at £0.71 CPL. 23.6x campaign ROAS on £298 spend. 289,000 total reach. Zero website access required.
Premium shisha lounge and e-commerce brand. Meta paid social strategy, pixel setup, conversion tracking, brunch and footfall campaigns, and Google Shopping for national product sales.
UK AI platform for restaurants and hospitality businesses. Built full direct-response sales page, B2B positioning, and digital launch strategy targeting the UK hospitality sector.
Software testing and training company, Canada. 500% LinkedIn growth, 2,000+ LEAP programme leads, page-one Google rankings, 7,000+ monthly organic visits, and 3,000+ newsletter subscribers.
UK e-commerce brand. Paid search and social campaigns generating £99,000 in tracked revenue at a 5.6% click-through rate across Google and Meta.
Medical supplies company. 80 SEO-optimised articles targeting high-intent B2B healthcare search queries to support inbound lead generation and organic search rankings.
You get clear monthly reports showing exactly what your budget did, what it generated, and where we are going next. No hiding behind vanity numbers.
Your ad accounts, your pixels, your data, your creative assets. If you ever leave, you take everything with you. No lock-in contracts.
We are not here to run ads. We are here to generate revenue. Every decision is filtered through one question: does this make you money?
No juniors handling your campaigns. Kazeem manages client accounts directly, bringing six years of media buying experience to every brief.
We work with brands spending £1,000 to £50,000+ per month on advertising. If you are ready to scale seriously, we have the systems for it.
Based in Coventry. We understand local market dynamics across the West Midlands, Birmingham, and Leicester, and run national campaigns with equal confidence.
Book a free 30-minute Growth Audit with our Coventry-based team. We serve clients across the West Midlands, Birmingham, Leicester, London, and the UK. No obligation.
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